Louis J Pereira President of Merrimack Business Appraisers

Louis J. Pereira

Louis J. Pereira leverages decades of relevant work experience in business, including financial modelling and 12 years in corporate mergers and acquisitions to identify and assess value. He is one of the nation’s foremost authorities on business valuations including earning the highest designations in the field. He is a teacher and a lifelong student on analyzing and presenting data in well-thought-out, logical ways, contributing to his impeccable track record of presenting and testifying to company valuations being reviewed by triers of fact. Lou is a founding principal of Merrimack Business Appraisers.

Professional Designations

  • Certified Business Appraiser (CBA) from the Institute of Business Appraisers (IBA); fewer than 12 in New England and less than 200 across the country have this designation.
  • Accredited Senior Appraiser (ASA) from the American Society of Appraisers (ASA); profession’s preeminent standard that requires 10,000 hours in business valuation and only professional designation to comply with the USPAP.
  • Certified Valuation Analyst (CVA) from the National Association of Certified Valuators and Analysis (NACVA)
  • Certified Business Intermediary (CBI) from the International Business Brokers Association (IBBA)

Professional Experience

  • Merrimack Business Appraisers, LLC., 2007 – Present. Principal in a business valuation firm specializing in business valuation services for privately-held business entities for ownership transitions, gift and estate tax, shareholder dispute resolution, divorce settlement, ESOP/409A, and other matters.
  • Herold-Lambert Group, Inc., 2003 – 2019. President of a merger and acquisition advisory firm. Consult with buyers and sellers of small and mid-sized companies to value, package, market, and sell the companies. Develop comprehensive business offering prospectuses including economic, market and financial analysis, and value justifications; completed over 120 business valuations of small and mid-size companies, LOIs, and Purchase & Sale Agreements across multiple industries; present, defend, and negotiate analysis and conclusions with principals, accountants, attorneys, and other stakeholders.
  • Hands On Technology, Inc., Vice President. Primary marketing and business development executive for a national software skills training company. Developed and implemented business plan and managed strategic alliances, and marketing channels to drive customer acquisition and revenue growth.
  • Ad Pepper Media International, Chief Operating Officer. Launched American division of international marketing services company. Developed and implemented the company’s operating and financial plans for entry into the American Internet market. Managed company-wide analysis, planning and implementation initiatives; developed acquisitions and alliances; built and managed a nationwide sales, marketing, and production force of 48 professionals across offices in New York, Los Angeles, San Francisco, and Miami. Managed $10.2M operating budget; achieved 200% performance against objective. Key executive in executing an Initial Public Offering (IPO) which raised $48 million. Member, Board of Directors, Ad Pepper Media USA.
  • Bell Atlantic Information Solutions Group, Director-International Business Development. Held key roles in building new division/holding company from $0 to $68M; investment monetized for 567% ROI. Managed project teams in identifying, negotiating and closing startup ventures and acquisitions in Asia and Europe. Held leadership roles in over a dozen deals ranging from $500K to over $200M; handled all aspects of deals including: overall project management, target identification, partner engagement, financial modeling and analysis, valuation, due diligence, deal structuring, contract negotiations, financing, business plan preparation, executive team recruitment, launch, and integration. Member, Board of Directors, Shanghai Advertising Sales Company.
  • US Army and Massachusetts Army National Guard, Veteran
  • NH Real Estate Commission, Licensed Real Estate Agent
  • Commonwealth of Massachusetts, Division of Professional Licensure, Licensed Real Estate Agent

Education/ Academics

  • Master of Business Administration, Babson College, Wellesley, MA
  • Bachelor of Science, Business AdministrationSumma Cum Laude, Fitchburg State University, Fitchburg, MA
  • Adjunct Faculty Member, Franklin Pierce College, Salem, NH – Taught degree credited Business courses in International Business and Market Research
  • Visiting Instructor, Graduate & Continuing Education, Fitchburg State University, Fitchburg, MA – Teach MBA and undergraduate Business courses in Accounting and Finance.
  • Adjunct Instructor, Continuing Education, Southern New Hampshire University, Manchester, NH – Taught degree credited business courses in Finance
  • Faculty Member, American Institute of Certified Public Accountants, New York, NY

Boards & Committees

  • Member and Past Board Member, Essex County Estate Planning Council, Peabody, MA
  • Board Member and Past President, Merrimack Valley Estate Planning Council, Andover, MA
  • Member, New Hampshire Estate Planning Council, Concord, NH
  • Board Member, Director and Chair of Education Committee, New England Business Brokers Association, North Attleboro, MA
  • Board of Governors and Member, Education Committee, International Business Brokers Association
  • President, Member, Program Committee, and Board of Directors, Massachusetts State Chapter of Certified Valuation Analysts
  • Past Chair, Education Board and Past Member Advisory Board of Governors, Institute of Business Appraisers, Plantation, FL – Review business valuation course materials for CBA certification


  • Norfolk Probate and Family Court, Canton, MA, May 16, 2018
  • Essex Probate and Family Court, Salem, MA, August 19, 2016
  • Middlesex Probate and Family Court, Cambridge, MA, July 13, 2015
  • Essex County Superior Court, Lawrence, MA, April 23, 24, & 29, 2015
  • Private Arbitration, Salem, MA, April 9, 2015
  • Essex Probate and Family Court, Salem, MA, March 31, 2015
  • American Arbitration Association, Boston, MA, May 1, 2013
  • Middlesex Probate and Family Court, Cambridge, MA, March 13, 2012
  • Norfolk Probate and Family Court, Canton, MA, November 14, 2011

Why Merrimack Business Appraisers?